In arenas, effort defines whether people come back.
Prioritise ease of arrival and exit
0
%+
Value ease of movement around the venue
~
0
%+
Poor experiences don’t just affect one event, they can affect attendance across future events and artists. Arenas are episodic, travel-dependent and high-intensity environments.
At the end of the event, audience members ask themselves “was that worth the effort?”
Loyalty buys time, not immunity. Over repeated visits, your building becomes more important.
Get the full data behind the headlines.
For operators, owners and investors planning the next decade of arena investment, this is the most comprehensive evidence base produced in the UK in 2026. It reveals what audiences truly value, where friction quietly costs venues revenue, and which improvements drive the highest return on capital.